ABOUT FERAL

ABOUT
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FERAL® IS A REBELLIOUS STREETWEAR BRAND BORN ON THE DANCE FLOOR. FUELED BY DARING, BOUNDARY-PUSHING INDIVIDUALS EAGER TO DISRUPT THE NORM.

WE’RE HERE FOR THE CONFIDENT. THE DARING. THE UNAPOLOGETIC.

We don’t give a fuck about fitting in or following the rules.

FERAL ISN’T JUST CLOTHING. IT’S A MOVEMENT.

NOW GO FERAL.

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THE CORE

HARRY

FOUNDER

ANDIE

Creative & Marketing Manager

SANDY

COMMUNITY MANAGER

OUR JOURNEY

NOVEMBER 2023

THE BEGINNING

FERAL started with a single design the iconic “HOT GIRLS LIKE TECHNO”. It went viral on Instagram and TikTok and the first drop sold out in under 6 hours. People are always surprised when they hear how recently we started. The growth has been insane and we are only picking up speed.

JUNE 2024

FERAL BIKINIS

Our first ever FERAL bikinis featured two designs the classic Sigilism bikini and the FERAL logo bikini now some of the most popular rave bikinis worldwide

JULY 2024

ANDIE JOINS FERAL

HARRY (founder) and Andie connected on TikTok. Andie became FERAL’s first social media hire and later one of the FERAL girls. They met in person for the first time at the 2023 Verknipt Arena rave in Amsterdam.

NOVEMBER 2024

SANDY JOINS FERAL

For those who don’t know Sandy and Andie are two Australians who moved to Amsterdam and met there. They became roommates and quickly became best friends. After countless festivals and parties it was clear Sandy and her energy were made for the FERAL team. She joined and the FERAL girl era began.

OCTOBER 2024

FIRST RAVE

We hosted our first community FERAL rave in London with an immersive FERAL shop experience featuring artists like Kobosil, Tham, Aiden and more.

NOVEMBER 2024

FERAL TURNS 1

An emotional and proud day. A milestone where we reflected on everything so far and knew it was time to take things to the next level.

JANUARY 2025

ROGUE TRACKSUITS

Our first ever tracksuit sets were an instant hit. Since then they’ve become so popular we keep dropping new colours often as limited editions.

APRIL 2025

FERAL X RAVE REBELS

Our first major collaboration was with Rave Rebels who host a huge two-day indoor festival. We created an exclusive limited edition collection called FERAL REBELS. Now we’re collaborating on the next rave rebels with an even bigger collections.

SUMMER 2025

FESTIVALS, NEW PRODUCTS + MORE

FERAL now reaches over 70 million views per month across Instagram, TikTok and Facebook. We’re being invited to the biggest festivals and events across Europe and releasing more unique products than ever, including jerseys, caps and more.

2025 & BEYOND

THE FUTURE

FERAL has already made a massive impact on the global rave scene but this is just the beginning. The future isn’t just about new products it’s about building an entire world for the FERAL community. More events more collaborations more ways to live and breathe the energy of the scene. This is about creating a movement where you’re not just wearing FERAL you’re part of it.

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